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Current Scenario:
 
  • HSIL Limited the flagship Company of the Somany Group is the largest Indian manufacturer of Sanitaryware products with a dominant market share of 40% in this industry.
  • HSIL Limited products are available across the length and breadth of the country and are supported by over 1000 direct dealers and 12000 sub dealers & retail outlets.
  • HSIL Limited pioneered the concept of Vitreous China Sanitaryware in India.
  • Business Classification: HSIL has 2 divisions
   
 
 

Glass Division: under the brand name AGI GLaspac, the 2nd largest glass containers manufacturing division with manufacturing facility in Hyderabad and Bhongir (50 kms from Hyderabad).

 
  Building Product Division:
 
 
Bathroom Products: vitreous China sanitaryware, Tubs, Whirlpool & airpool, Multifunctions, Bath accessories, Faucets fittings, seat covers, PVC Cisterns, Concealed cisterns, Pressure pump, Shower Enclosures, Steam cabins etc.
 
 
  Home Appliances: Kitchen sinks, Kitchen chimneys, Kitchen hobs & Ovens.
  HSIL Limited’s own Sanitaryware Brands: Hindware Italian Collection, Hindware Art, Hindware, Raasi. In addition to its own brand, the company has also launched the world’s premium brands Teuco & Keramag in Indian market.
 
 
  • HSIL Limited’s sanitaryware manufacturing facilities are based in Bahadurgarh (Haryana) and Somanypuram (Andhra Pradesh).
  • HSIL Limited is the only Indian Company to have its R&D Centre recognized by the Government of India’s Ministry of Science & Technology for over 3 decades.
  • HSIL Limited’s installed capacity of 600 tonnes/ year at the time of inception has now reached 32000 tonnes/ year (2.8 million pieces/ year).
  • HSIL Limited has introduced more than 250 products in the last 18 months.
  • HSIL Limited has evolved from a Sanitaryware manufacturer to a comprehensive Bathroom solutions Company and has ambitious plans to continuously expand the basket of product offerings by introducing new product mix within the extended umbrella of Bathrooms, Kitchens & Beyond.
   
       
 

Expansion Plans:

   
 
  • The company is targeting a turnover of Rs 1000 crore by 2010 & Rs 2000 crore by 2014 from the current turnover of Rs 671 crore.
   
       
 

Sanitaryware Division

   
 
  • To increase its sanitaryware portfolio & meet the growing demand for sanitaryware products HSIL Limited is looking at sizable acquisitions in India as well as overseas market.
  • Retail: HSIL Limited has identified retail as one of the key focus area of the company. The company plans to have a 3 tier expansion strategy:
   
 
  Hindware Lacasa – Brand Experience Centres
  Exclusive Hindware Boutiques & Arcades in major towns.
  Shop in shops in small cities.
  EVOK: HSIL Limited has floated a separate company Hindware Home Retail Pvt. Ltd (HHRL) & intends to open 50 large format stores under the brand name of EVOK.
 
   
       
 
  • The cumulative investment to fuel the Retail Expansion would be approx 300 crores.
  • The current capacity of the sanitaryware Bibinagar Plant is 18000 MT and will be increased to 22000 MT.
  • A new container glass manufacturing plant has been set up at Bhongir , Andhra Pradesh which has augmented the production capacity manifold.
   
       
   
   
   
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