HSIL Limited the flagship Company of the Somany Group is the largest Indian manufacturer of Sanitaryware products with a dominant market share of 40% in this industry.
HSIL Limited products are available across the length and breadth of the country and are supported by over 1000 direct dealers and 12000 sub dealers & retail outlets.
HSIL Limited pioneered the concept of Vitreous China Sanitaryware in India.
Business Classification: HSIL has 2 divisions
Glass Division: under the brand name AGI GLaspac, the 2nd largest glass containers manufacturing division with manufacturing facility in Hyderabad and Bhongir (50 kms from Hyderabad).
Home Appliances: Kitchen sinks, Kitchen chimneys, Kitchen hobs & Ovens.
HSIL Limited’s own Sanitaryware Brands: Hindware Italian Collection, Hindware Art, Hindware, Raasi. In addition to its own brand, the company has also launched the world’s premium brands Teuco & Keramag in Indian market.
HSIL Limited’s sanitaryware manufacturing facilities are based in Bahadurgarh (Haryana) and Somanypuram (Andhra Pradesh).
HSIL Limited is the only Indian Company to have its R&D Centre recognized by the Government of India’s Ministry of Science & Technology for over 3 decades.
HSIL Limited’s installed capacity of 600 tonnes/ year at the time of inception has now reached 32000 tonnes/ year (2.8 million pieces/ year).
HSIL Limited has introduced more than 250 products in the last 18 months.
HSIL Limited has evolved from a Sanitaryware manufacturer to a comprehensive Bathroom solutions Company and has ambitious plans to continuously expand the basket of product offerings by introducing new product mix within the extended umbrella of Bathrooms, Kitchens & Beyond.
Expansion Plans:
The company is targeting a turnover of Rs 1000 crore by 2010 & Rs 2000 crore by 2014 from the current turnover of Rs 671 crore.
Sanitaryware Division
To increase its sanitaryware portfolio & meet the growing demand for sanitaryware products HSIL Limited is looking at sizable acquisitions in India as well as overseas market.
Retail: HSIL Limited has identified retail as one of the key focus area of the company. The company plans to have a 3 tier expansion strategy:
Hindware Lacasa – Brand Experience Centres
Exclusive Hindware Boutiques & Arcades in major towns.
Shop in shops in small cities.
EVOK: HSIL Limited has floated a separate company Hindware Home Retail Pvt. Ltd (HHRL) & intends to open 50 large format stores under the brand name of EVOK.
The cumulative investment to fuel the Retail Expansion would be approx 300 crores.
The current capacity of the sanitaryware Bibinagar Plant is 18000 MT and will be increased to 22000 MT.
A new container glass manufacturing plant has been set up at Bhongir , Andhra Pradesh which has augmented the production capacity manifold.
